When developing new products there are many things you have to consider. Not only do you have to decide what the product should look like and what benefits the new product is going to give its consumer. You also have to create a whole concept based on the specific and fundamental consumer insights that influences the whole development process. The development of the product’s key characteristics such as function, taste, smell, colour etc is critical for its success and this is something we are all aware of at Lilleborg and something we try to help each other with.
In this picture you see Elodie, brand manager for Axe and Sterilan, who wants my opinion about various fragrances for deodorant. I don’t know if I need to say that I had quite a headache after smelling at 20 different fragrances in my office.
This picture shows a more planned and organised “smelling session” where a number of fragrances were tested against each other. The purpose was to identify which fragrance to pick for a specific product.
