Monday, February 16, 2009

Making a movie

It is busy days at the office, many fires to fight, two major reports to write and the exiting yet time-demanding advertising process for the new Solidox product. To launch a new product means heavy investments in media spending and hence development of commercials, print, outdoor, internet-banners etc. An advertising agency is responsible for the production of the advertising material but this takes place in close co-operation with the marketing division at Lilleborg. To see how an advertising agency is organised is interesting and to be involved in the creative process of producing commercials, ads etc. have been quite an experience.

But it is not just long hours at the office…I have had time for some out of the office pleasure as well…last Monday it was time for the opening of Oslo fashion week at the new and fancy opera in Oslo. I didn’t hesitate for long before I decided to attend the event and it was a fun to hang out with my co-workers from Lilleborg under a more informal setting :)