Last week it was time for the second module at Orkla Brand Academy at Låven in Sarpsborg. The topics for the week were “Consumer Insight and Market Research”. The week was split in two where the first part focused on “Consumer Insight” and the processes from identifying opportunity areas, brainstorm ideas, conduct consumer research, from gathered data formulate insights, create concepts and finally to present them in a adequate way, supported by mood pictures and symbols. To work closely in groups and to do all the steps interactively all through the entire module was a great way to strengthen and secure newly attained skills.
The last part of the module consisted of an interactive game called Microlaunch where we should decide the best possible mixture of various market research techniques to secure a successful launch of a new product. Critical key learnings considering market research were achieved throughout the game and it was a lot of fun playing it.
A social event took place the last evening and it was nice to be outdoors and compete in sport activities for a change after a long week indoors w
ith a lot of food a
nd snacks.
ith a lot of food a
nd snacks.
