Rhetoric-course 15-16 June 2009

Rhetoric is one of the arts of using language as a means to persuade. To move audiences to action with arguments is as relevant today as it was for the ancient greeks 2 000 years ago.

To learn how to write a good speech and to use arguments to move audiences in the “right” direction is very relevant for me as a brand manager, where I frequently need to persuade people in my sorrounding. These newfound skills will be applied in everyday life as well as in more professional settings, whenever I feel the need for some “persuading” ;)

In a couple of days it is time for 4 weeks of vacation, I wish you all a nice summer!

Lago di Maggiore, Italy

Since Lilleborg and Unilever collaborate within some business segments (toothpaste for example), I have to be updated on the latest R&D from Unilever to be able to take advantage of this cooperation. As a mean to achieve and attain these benefits I “had” J to go to the annual RBT-meeting. The meeting was located in the north of Italy, at the very beautiful Maggiore Lake. The meeting was well organised and the location was fantastic. To have a meeting at a luxurious resort, with great food and a spa is something I definitely can get used to ;)

I learnt a lot during the two days the conference lasted and I definitely gained some relevant insights in addition to the useful and interesting update of Unilever’s innovation funnel. But it was not all work and no play…The last night of the conference we had a fun and challenging teambuilding activity, a sailing race on Italy’s second biggest lake. My team did not win (we blame the skipper :) ) but it was nice to get to know my “global co-workers” in a more relaxed

and informal setting while enjoying the stunning view of the alps.